How we work
ClickBuzz Media
On most work, we decide what the business should become first, then build it. Here's what happens at each stage and how we're paid.
The four stages
Every business is the size it is for a reason. Sometimes it's the offer, or how the business looks next to what it is. Often it's that the owner is still needed in every room. We look at the whole thing, including the parts you didn't ask about.
You get
a written diagnosis. What's holding the business at its current size, and what we'd change first.
We choose the bigger version together and put it on one page: who it's for, what it sells, how it makes money and what happens in the first sixty days. If the right answer is a smaller step than you expected, we'll say so.
You get
the plan, on one page, with the first sixty days in order.
Then we build it as one piece of work. Positioning and messaging first, then the brand, the website, content, and the system that brings customers in and follows them up. One team, working from one plan, so nothing contradicts anything else.
You get
the finished pieces, live, and a team that already knows your business.
We stay in it with you. Every month we look at what's producing customers and what isn't worth the money, and change course when the numbers say so.
You get
a monthly review, in plain English, with what we're changing next.
What we look at
The questions we ask of every business.
Growth usually stalls at one of these. We find which one, and start there.
01 · Positioning
What should this business mean to the people it wants to reach?
Positioning, naming, messaging, brand strategy.
02 · Perception
Does it look as established as it is?
Brand identity and the website.
03 · Offer
Is what you sell easy to say yes to?
Offer design and pricing, and turning know-how into something people can buy.
04 · Authority
Why would a stranger trust you before meeting you?
Founder content, articles, video and campaigns.
05 · Conversion
What happens after someone is interested?
Landing pages, enquiry forms, follow-up and the customer journey.
06 · Acquisition
Where do the next hundred customers come from?
Search, paid advertising on Google, Meta and LinkedIn, creators, outreach.
07 · Retention
How does each customer become worth more over time?
Repeat offers and referral, planned from the first sale.
Four weeks
We listen. Long conversations with you, and with your team if you have one. We look at your numbers and at how customers find you today.
We look outward: your market, and what your business says about itself wherever a customer might look.
We bring you the diagnosis and the plan. You decide what happens next.
The build starts, in the order the plan sets.
What we need from you: about two hours in the first week, then an hour a week.
Ways to work with us
Not sure which fits? That's what the first conversation is for.
Start a conversationOn a venture, much of what we earn comes from what the venture earns, so we do well when it does, and we have every reason to find you customers. It also means we choose carefully who we build with.
Lines we hold
Anyone who does is guessing.
If the fix is smaller than you expected, you'll hear it from us first.
On ventures, it's one person per industry for as long as we work together.
We use AI where it makes the work better, and a person checks everything before it reaches you.
ClickBuzz is an international team, with strategy led from London. Asiful leads the strategy on every engagement himself. What we learn about your business is written down and kept, so each year the work starts from more.
